Redesigning a 19-Year-Old Print Company's Website
Ultimax Inc. approached our Crowd with the goal of refreshing their website to better tell their story and highlight product and service offerings.
In the 19 year since Ultimax Inc. last thought about their website, a lot of things had changed. Their production facility had new team members. Their service offerings had grown. Even Ultimax's CEO was different; Raji Alatassi acquired the company in 2021.
CHALLENGE
In some countries, Ultimax Inc.'s website was old enough vote and drink. But that doesn't mean it was accomplishing their goals.
Ultimax Inc. didn't just want to tell their story; they wanted to attract a wide array of businesses partners in a variety of verticals.
Since their founding, Ultimax has come a long a way in carving out a niche space for itself in 4 specific industries:
- cannabis & CBD
- convenience stores
- retail
- limited serve restaurants
Raji's goal was to find more large-scale business partners in these specific industries that are looking for help with designing, producing and delivering print products to their desired end location.
OPPORTUNITY
Though there are many competitors in this space, not many have websites optimized to convert visitors into new business partners.
Our Crowd built a website designed to convert new customers, and created a lead funnel via Google AdWords and other digital advertising channels to drive traffic and find new customers for Ultimax.
Our advertising campaigns target potential business partners in Ultimax's for key industries searching for assistance with acrylics, outdoor signage, point of purchase displays, plastic fabrication, store signage, sustainable signage, and floor/window/wall clings.
RESULTS
Ultimax's website is now much more than just a static billboard. Their website educates potential clients and motivates them to contact Ultimax for a quote.
Since the website launch, Ultimax has grown partnerships with brands including Anheuser-Busch, 7-Eleven, King Soopers and Lightshade Cannabis.
120+
Website form fills from new potential customers and leads
10
Google AdWords campaigns driving new leads and customers for Ultimax via their website
4
Core target industries, including cannabis & CBD, convenience stores, retail and limited serve restaurants
9
9 core business products targeted to a variety of industries in and around Colorado
"Our website Ultimaxinc.com was outdated and it needed a refresh. Ultimax changed over the last few years and our new website no longer reflected who we are and what we do. Crowd was the right partner. We worked with Alex who helped us develop the right website for the future. The continued support is a great value. Our new website is no longer a billboard, it continuously evolves to keep our customers up to date. Thanks to Crowd."
