Rebrand Redesign for Treeline Music Fest
Treeline Music Fest wanted a website showcasing their new brand identity, while staying true to their Roots.
“A tree's beauty lies in its branches, but its strength lies in its roots."
Our Crowd approached the organizers of Roots N Blues with the idea of helping to refresh their website and branding for the 2023 festival.
We collaborated with their designers to build a new website and brand for Treeline Music Fest that is even better than before, but still true to its Roots.
CHALLENGE
Roots N Blues has been a part of Columbia, Missouri for over 10 years. Festival organizers wanted to pay homage to the festival's "Roots," while showcasing their new name, logo and brand identity.
OPPORTUNITY
Treeline Music Fest has a chance to honor its Roots while improving mobile performance, Search Engine Optimization, User Interface and more for a seamless festival experience.
RESULTS
Just as the roots of a tree must be nurtured in order to strengthen and grow, Treeline Music Fest's community sustains the health, growth and evolution of its creative contributions to the world.
Through this website rebrand rebuild, we were able to stay true to the Festival's "Roots" while "branching out" on all the things that made the Festival so unique.
