H1 Text Tells Visitors What the Page is All About
A H2 Goes into More Specific Detail About What Users Can Expect To Learn Or Do on the Page
A H3 Tells Us What This Page Section is All About
H4's can share sub-details or information on how it pertains to readers
Intro paragraphs should be clear and concise. In terms of complexity, think of writing to a 3rd grade reading level for your websites' content. Complex ideas should be broken down into smaller, more manageable components and clarified using visual cues such as bolded text or bullet points.
- Bullet points help convey key information
- They also draw eyes to key text
- The addition of bolded text can help draw attention to words or sections
For website legibility (especially persons with Dyslexia), left-to right justification is preferred, especially for large text blocks.
- Numbered lists are another way to make information easily digestible
- They can communicate priority or hierarchy as well
- Numbered lists are perfect for listing steps or directions
H3 Section with Long Paragraph Text (Short Titles Can be Centered)
Though short paragraphs and easy-to-read sentences are ideal, there is also room for length in your website content. We recommend long text containing 600-800 words at the bottom of service pages. This is an opportunity to address common sales objections, go into depth about your offerings and elaborate on what makes you different from other companies.
What is SEO? SEO, or Search Engine Optimization refers to the process used to make websites recognized by and referred to by search engines about specific content. If done properly, Search Engine Optimization makes your website appear as a top search result link for specific online searches.
Where does Search Engine Optimization Happen? Search Engine Optimization takes place all over the web, but it is divided into two categories: on-page SEO and off-page SEO.
On-Page SEO takes into account individual components making up your website and individual web pages. These components include website copy, images and other assets, as well the backend code or "tags" describing them to Google and other search engines.
Some examples of On-Page SEO attributes include:
- Meta tags (title tags and meta descriptions)
- Site speed and multi-device capabilities
- Internal linking (+ anchor texts)
- Image tags (ALT texts, captions, image size)
Off-Page SEO is a bit more enigmatic and takes place in many places all over the web, including other website that may mention you, social media, chat forums, review sites, news articles and press release, and within Business Profiles on Google. Great off-page SEO results from a coordinated organizational effort to create a strong and cohesive digital footprint consistently reflecting the company's values and offerings.
Some examples of Off-Page SEO includes:
- Creating and managing a Google Business Profile
- Staying active on social media accounts with regular posts
- Having a Yelp account with recent reviews
- Partner websites add links to your website
Why is Search Engine Optimization Important? Search Engine Optimization is important for businesses looking to expand beyond their existing customer base beyond, or looking to be found online by existing customers. Search Engine Optimization allows for your ideal customer set to find you online for the products and services you offer, without paying for advertisements.
Can't you just pay for clicks? Well yes! And no. A valid advertising strategy is called Search Engine Marketing. It involves paying Google (or other search engines) to rank you higher for specific search terms, or keywords.
What's a Keyword? A keyword is a word of phrase for which you'd like to be found. For instance, "barber," "barber shop," and "best barbershop in Denver" are all keywords for which a barber in Denver may hope to be found. It's important for the content of your website to align with the keywords and search terms you are targeting.
Can't I just put the same word on my website over and over again to win search? No, sorry. this is what we refer to as a "black hat" technique. Though repeating keywords over and over again on a website may have helped with search ranking in 1997, today's search engines are a bit more sophisticated then that. Search Engines don't just pay attention to content on your page, but external data and visitors' actions on your website to confirm they're providing the right search results. The best way to win for a specific keyword is to provide the best and most valuable content for people searching for that word or phrase.
How long does SEO Take?
You're asking a lot of tough questions! That is a tough one to answer. Some optimization impacts will have an immediate impact, others may take days, weeks or even months to change the way people find you online.
Form Relating to Specific Service
Make sure you include a form at the bottom of the page with instructions for what people can expect when they fill out the form.
