Fundraising Website for a State Senate Campaign
Missouri State Senate candidate Stephen Webber needed a website to tell his powerful story, engage volunteers, motivate donors, and most importantly, generate funds for his race.
Stephen Webber is a candidate for Missouri State Senate District 19. The campaign approached our Crowd looking for a website that would tell the story of Stephen's campaign, engage constituents, and raise the funds needed to run a successful campaign.
CHALLENGE
Missouri's political scene is a competitive one. In the "Show Me state," any successful candidate needs a website that is professionally-designed, tells a powerful story, and displays clear and compelling calls to action to donate, volunteer, vote, and get involved.
With the race quickly heating up, Crowd Digital Marketing was presented a quick timeline to produce a website that checks all those boxes while being easily found on Search Engines and navigable and responsive on multiple devices.
OPPORTUNITY
Stephen Webber's campaign had a number of website engagement goals related to donations, volunteer signups, event RSPVs. Our Crowd worked to develop a series of tools to help meet - and exceed - those campaign goals.
RESULTS
We worked with the Stephen Webber for MO Senate campaign to build a website that does more than tell a powerful story - it engages its visitors and motivates them to get involved via a donation, volunteering, or attending one of many campaign events.
Key website features included:
- ActBlue integration for seamless donations
- Quick buttons with suggested donation amounts from $50 to $2,400
- An internal volunteer information collection form
- Donation popups after a certain amount of time on-site
- A newsroom featuring recent campaign articles, blog posts and press releases
- RSVP pages for campaign events and fundraisers
- Signup opportunities for email newsletters and text (SMS) notifications
This Missouri State Senate Campaign website was a quick fundraising success. With key pages dedicated to issues important to Missouri voters, compelling calls to action to promote campaign involvement, and frequent opportunities to donate to the campaign
