Empowering Mindful Marketplace: A Custom Landing Page to Bypass Ad Restrictions
Crafting a Community-Focused Website for a Psychedelic Event
When Mindful Marketplace, a brand focused on psychedelics, encountered challenges promoting their upcoming community event due to Meta’s advertising restrictions, we stepped in to create a solution.
Our team designed an engaging landing page that reflects Mindful Marketplace’s core values and mission while adhering to advertising guidelines
What is the Mindful Marketplace?
Mindful Marketplace’s annual event is a celebration of community, creativity, and connection. Hosted at the Seawell Ballroom, this event offers a weekend packed with activities, from hands-on workshops and live competitions to vibrant markets and educational discussions.
It’s a unique opportunity for attendees to engage with local businesses, network with the community, and experience inspiring performances from talented artists.
CHALLENGE
With advertising restrictions on psychedelic-related content, Mindful Marketplace faced significant hurdles in promoting their event.
Meta’s policies limited the visibility of ads containing references to psychedelics, making it difficult to reach their desired audience
OPPORTUNITY
We saw an opportunity to create a landing page that kept Mindful Marketplace's brand style while downplaying some of the psychedelic elements.
Our team focused on developing a page that would appeal to Meta’s algorithm, avoiding keywords and visual elements that could flag the page, yet still capture the vibrant, welcoming spirit of the event.
RESULTS
We emphasized the cultural and educational aspects of the event, using subtle language to replace direct references to psychedelics.
The page featured an inviting layout with sections dedicated to workshops, performances, and vendor showcases, appealing to a broad audience and allowing Mindful Marketplace to achieve their outreach goals while adhering to Meta’s standards.
