Lessons in Marketing from Local Denver Breweries
If you live in Denver, you know how successful a brewery can be! Our local breweries not only craft incredible drinks, but also deliver impeccable brand personalities to cater to their exact target markets.
Each of these breweries has mastered the art of social media marketing, brand storytelling, and community engagement. Let’s take a look at a few of these local breweries and delve into their marketing efforts!
1. Denver Beer Co. - Social Media
If you haven’t checked out Denver Beer Co. on Instagram, now is your chance. Clearly, they have mastered the art of social media engagement by gaining over 50k followers. We gathered a few key themes they focus on when posting on social media.
- High-quality beverage photos
- Industry-relevant memes
- Team members, customers, and other smiling faces
Social media gives companies a unique opportunity to share their brand objectives and goals in an authentic and accessible way. If you aren’t leveraging social media in today’s marketing climate, you’re really missing out!
(Denver Beer Co. Instagram)
2. Wynkoop Brewing Co. - Brand Storytelling
As one of Denver's oldest craft breweries, Wynkoop has a rich history and a strong brand identity centered around its commitment to quality, innovation, and fun. They typically incorporate elements of Denver's culture and heritage into their beer names and labels. For instance, the Rail Yard Ale pays homage to Denver's historical role as a central hub for railroad transportation in the past.
Other companies can learn from this by incorporating their rich history and unique story into marketing materials and overall brand messaging. This helps your target audience connect with your company on a deeper level!
(formasup.fr)
3. Zuni Street Brewing Co. - Community Engagement
Zuni fosters community engagement in a couple different ways. First, they track and showcase the number of barrels brewed on their outside signage. This gives Zuni customers a sense of transparency and connection with the company itself. And second, Zuni hosts various live concerts and events at the brewery. Gathering people who have common interests is a great way to develop long-term customer relationships and possibly engage with new customers!
(Voyage Denver)
Discovering ways to brew these initiatives into your own company's goals will drive more overall engagement. A few themes to consider are customer transparency, storytelling, and authenticity in the professional workplace. We can learn a thing or two from these incredible beer companies, kudos to them!
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